Cultural Meanings of Colour
Colour is a powerful means of communication that is deeply rooted in cultural contexts and historical traditions. This advanced article explores the complex and sometimes contradictory meanings of colours across different cultures, with attention to the historical, social and psychological factors that shape these meanings.
Introduction
Colour is a powerful means of communication that is deeply rooted in cultural contexts and historical traditions. This advanced article explores the complex and sometimes contradictory meanings of colours across different cultures, with attention to the historical, social and psychological factors that shape these meanings.
Historical and Cultural Backgrounds
Red
Western Cultures: Red has historically been associated with both love and romance and danger and anger. In the Middle Ages it was associated with the church and royal authority.
Eastern Cultures: In China, red has a long history of symbolising joy and happiness, with roots in ancient imperial customs and festivities. The use of red in Chinese wedding attire and New Year celebrations is a tradition going back thousands of years.
Blue
Western Cultures: Blue carries a versatile symbolism, ranging from calm and serenity to melancholy and depression. The blue colour of the Virgin Mary in Christian iconography has contributed to its association with purity and spirituality.
Eastern Cultures: In many parts of the Middle East and South Asia, blue is associated with protection against the evil eye, a superstition deeply embedded in local traditions.
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