Colour as an Anti-Globalisation Factor: Analysing Colour in Branding

In a world where globalisation is increasingly blurring cultural and territorial boundaries, the question arises whether colour can be used as a means of preserving local identity. The use of colour in branding plays an important role in how brands position themselves in the global market and can even serve as a tool against globalisation. Globalisation and the Use of Colour Globalisation has led to an increase in uniform products and ideas worldwide, resulting in a loss of local identity. In this context, colours associated with national flags or cultural symbols can be a powerful tool for preserving territorial identity. These colours are often used in branding to strengthen local identity, particularly at a time when products and ideas increasingly cross borders. Colour and Territorial Identity Colours from national flags and traditional dress function as symbols of territorial identit…